New Collection SS17 Gray Label: A Day at the Atelier

SPRING SUMMER 2017: A Day at the Atelier

Walk through the atelier with us to discover this range of styles and colours, which unleashes the artist in every little one. The dutch designers have created pinafore dresses, drop-crotch trousers, raw-edge scarfs, baby bloomers, long skirts, baby salopettes and the new colour Sage.

All for little Picassos moving between tables filled with tons of coloured pencils, picking a couple and go back to sketching, while humming their favorite songs. This is where dreams become ideas, and where ideas are brought to life.

LEARN THE RULES LIKE A PRO, SO YOU CAN BREAK THEM AS AN ARTIST

Pablo Picasso

Amsterdam based label is popular with its customers because of the high quality softest organic materials and minimalistic design. The collection consists of a year-round line of quality basics that are contemporary yet timeless and unisex, with seasonal additions. Gray Label is a favourite of all the minimalistists and their parents, who appreciate simplicity in a world that is overloaded with bright colours and busy prints.