The brands was established by a family from Denmark. The idea for this adventure started when their little daughter Emilie was born in May 2014. Their little peanut deserved only the best and since they could not find hair bows that met our quality standards, they decided to produce these ourselves. They decided to use nickel free metal only, certified OEKO-TEX® ribbon and hairstylist-grade alligator clips with no teeth, but strong enough to stay put in the thinnest of hair and even very short hair. All of the products are handmade, using only the best materials.