For the littlest minimalists

For the smallest little minimalists in this world, Gray Label is dedicated to create nothing less than ultimate softness.

Gray Label’s soft-tone coloured baby wardrobe essentials are designed to fit the needs from newborn to toddler up to 1 year old. All garments are only made from the best available 100% organic GOTS certified cotton. We introduce  a selection of our favourite pieces for all the little minimalists!