10 IS (pronounced Ten-is) is a contemporary and urban brand where each piece, made out of the finest materials, is designed to meet the needs of children. They realize collections with a unique design and savoir-faire. The brand wants to create shoes specially made for children with an aesthetic based on modern lifestyle codes. 10 IS offers models which are both functional, comfortable and durable with a simple and minimal design. A new way to be at ease with style.